digital marketing

 Digital marketing is considered as a perfect choice for youngsters to start their income journey and also there were many examples of well settled adults leaving their high paying jobs to start their digital marketing journey mostly with drop shipping, basically drop shipping is a very old concept of trading but with digital marketing it is termed as online trading of commodities.

For example there is a local manufacturer of kids wear clothes in Ludhiana who produces kids wear clothes and there is a digital marketer who will get clothes from him on bulk and the digital marketer will list the products online on a website and put under their brand on that and sell. For example the manufacturer will sell the one commodity for 100 rupees to the digital marketer and the digital marketer will brand the product under a label and sell the commodity for 1000 rupees and give 100 rupees to the manufacturer whenever the commodity is sold, no inventory cost, no manufacturing overheads it is just pure branding and digital marketing strategies.

Digital marketing is a growing industry as every business model is shifting online and every area of business is getting online from extracting raw material to consumer digital marketing is everywhere so everyone is adopting so the market size is very big and in the coming years it will just increase.

Nowadays general public is consuming a lot video content they want to watch their favourite influencer with their favourite genre while they eat anything or while just sitting so they become a perfect market for a niche for example a girl watches here fashion vlogger while eating her meals everyday so now every fashion of that content creator creates a want for the community of viewers who are consuming the content of that particular influencer so brands will approach the content creator to collaborate and she will get paid for it and also gets commission on every sale coming through her coupon code, the viewer gets benefited being a fan of that content creator and the creator gets paid for giving a group of community of prospective buyers to the brands and the cycle continues.

This was a perfect example on how content creators make money with brands with their niche expertise, this is all because of digital marketing and another magic of digital marketing is since it caters a large amount of audience it has made most of the things very affordable for the consumers, for example a student looking for coaching classes for his IIT preparation, if he goes to a local coaching institute he will have to pay a lot of fees because there is lot of fixed cost associated with physical coaching institutes and when you get those same coaching classes online there is a huge price difference and the level of education with video related content has made education easier and simpler and the students can even access recorded lectures and get consulted and build a community of students through social media so education made simpler and convenient so here is a proof that digital marketing has not only opened big doors for the business but also made life easier and affordable for the consumers